Breyer Group entered two football teams into the BBC ‘Your Game’ scheme. This scheme offers young people, aged 16 to 25, from under-served communities the chance to get involved in football, music and digital media (with the winners getting the chance to compete in a national final at a Premiership Ground).
To identify the target groups, we contacted the local youth groups/ centres and held a number of training sessions that was delivered initially by our RLO team and then by appointed captains of each team. We registered each team and provided financial support which enabled both teams to wear a team strip, travel to the venues and purchase food and refreshment afterwards.
Breyer Group offered training sessions delivered 3 times a week for 5 weeks prior to the event (event: 1 day + 2 days for National final)
We entered two teams into this competition. Our two teams came from:
We provided kit, transport, training facilities and coaching.
Both teams went on to be very sucessfull in their heats and ended up facing each other in the London Festival finals. Sadly there had to be one loser as Breyer FC clenched the victory. Being the overall winners Breyer FC went on to compete in the National Finals held at the grounds for Brimingham FC, where they reached the semi-finals. Both teams were featured on the BBC’s website.